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IELLO forms exclusive distributor partnership with Flat River Group


HEILLECOURT, France, Jan. 20, 2022 – IELLO, board game publisher based in Heillecourt, France, has entrusted Flat River Group LLC (FRG) as its exclusive distributor for the United States and Canada as of January 1, 2022.

“We are thrilled to collaborate with Flat River Group,” said Cédric Barbé, managing director of IELLO. “We’ve known Matt Stahlin, president of Flat River Group, for a long time. FRG’s high ambitions for our flagship King of Tokyo and Bunny Kingdom lines by Richard Garfield convinced us that we shared the same vision and strategy.”  

The distribution agreement covers the U.S. and Canada (for English language versions of the games.)

“2022 will be an exciting year, with many new releases,“ added Laurence Grau, international sales manager at IELLO, “starting with King of Tokyo Monster Box, Get on Board – which is eagerly awaited, and Distant Suns in the first semester, Animals of Baker Street, and King of Monster Island in October, a new stand alone in the King of Tokyo universe.”

“Flat River Group has sold IELLO products to mass retailers for the last nine years and we have always admired their products. We are proud to be selected as the exclusive North American English language distributor,” said Matt Stahlin, president of Flat River Group.


Publisher and distributor of board games, IELLO is a French company that is recognized worldwide and active on all five continents. Party games, puzzle games, cooperative games, kids’ games, strategy games – IELLO’s offering can be enjoyed by all audiences. With more than a hundred games published, including its flagship titles such as King of Tokyo, Bunny Kingdom and more recently Khôra, Rise of an Empire, the French-based publisher has become a major player on the national and international scene.

IELLO Media Contact
Vincent Capdevielleddd
IELLO | (33) 367 249 676

About Flat River Group

Established in 2011, Flat River Group has over ten years of experience as a leading end-to-end e-commerce Partner. They take their vendors’ businesses to the next level by owning their inventory and accelerating rapid sales growth, all while maintaining vendors’ brand integrity and elevating reputation. Flat River Group buys inventory, warehouses it, sells it to 15+ major e-commerce retailers, manages product listings and inventory, and fulfills dropship and distribution center orders. They are truly a unique partner, with 1st Party Seller (1P) status and best-in-class dropship capability. They specialize in partnering with consumer goods manufacturers including toys & games, pets, baby, outdoor sporting goods and more. The company is based in Belding, Michigan, US and has three other locations in Michigan, Illinois and Missouri. Flat River Group has earned the honor of being listed as one of Inc. Magazine’s Inc. 5000 fastest growing private companies in America three times, in 2016, 2017 and 2021. For more information, visit

Flat River Group Media Contact               

Katie Kett

Marketing Manager | Flat River Group | (616) 794-5496 x181

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